Posted on Thursday, May 01, 2014 at 10:00 am CDT
Branding is much more than a logo- it is an all encompassing sense of identity that positions a company in the market and defines its possibilities for expansion. It is, broadly speaking, the set of principles, unique selling points and key identifiers that mark the business out to consumers. In the online world, where competition is so fierce, it is surprising to find branding is often ignored in favor of search engine optimization, which in fact harms both facets of the business. Kitchener Web Design Firm Linx Digital has now introduced branding services to help businesses boost their successes two-fold.
Source: Linx Digital