Teachers Take to Tweeting and Texting
LocaModa today launched its wiffiti (why-fee-tee, short for 'wireless graffiti') beta program for the education market. The beta program is in response to unanticipated demand outside of LocaModa’s core market, when more than 100,000 wiffiti boards were created by teachers and other educators to engage students via their phones.
Tweets Beat Texting for Miami Heat and Knicks Fans
As it is becoming more commonplace for brands to connect to fans at and beyond their events, there is a growing awareness of the opportunity to engage entire communities via multi-screen marketing – e.g. mobile, web, TV and event signage.