Lofty Launches the New Era of Real Estate with a Focus on Customer Service and Technology

The real estate industry is at a really interesting intersection," says Lofty Founder and President Andrew Nast. "The rest of the world is increasingly moving towards 'do it for me' business models with companies like Uber and Zenefits leading the way by providing an easy to use service with awesome customer care. This is creating a generation of people who are accustomed to high-touch, people powered services, with that expectation spilling over into every aspect of their lives. Including the way they buy, sell, rent, and manage real estate." However, Andrew says, up until now the real estate industry has been generally slow to adopt these same changes.