With statistics that say there's a 30% growth in female infidelity in North America alone, it's safe to say something's gone awry. Reported by Bloomberg News in an interview with the CEO of Ashley Madison, an online dating service for marrieds who want extramarital affairs the stats aren't going away. Instead they're joining the ranks of information that states 40% of all infidelities are instigated by women. Stats show married couples are flocking to websites designed to discreetly link "desperate housewives" with the stranger of their choice. And while they're at it, true connection is getting lost in the mix. So says sensuality and relationship expert Lisa Hughes. Hoping to turn the tide so sex and wellbeing can walk hand-in-hand for both sexes, Hughes says the way back to intimacy doesn't include web links.