LuupaLabs, a start-up in the innovative medical and health products industry, has launched a crowdfunding campaign on Indiegogo. This campaign has a funding goal of $50,000, which needs to be raised in order to bring their flagship product "Luupa" to market. Luupa is a smart personal medication reminder device that is completely self-managing. It was designed to help people stay on top of their medication and health needs by keeping track of their prescriptions, medications, vitamins, nutritional supplements, etc. Luupa prompts the user when it is time to take their meds, and helps them stay on track with the correct dosage and schedule. Most people know that it is impossible to get rid of an infection if you don't take your antibiotics as scheduled, but with some serious health issues, missing a dose can have life-threatening consequences. Luupa makes certain a person takes their medications on time, and never has a missed dose, an accidental overdose or an under-dose.