For the first time, the "Big Apple" will play host to a top caliber national cheerleading competition: Cheer Alliance Championships in collaboration with Cheer & Dance NYC on December 17-18, 2016 at the Jacob Javits Convention Center. The Cheer Alliance, a highly respected collective unit of some of the country's most elite competitive cheerleading programs, has teamed up with NYC metro area-based CNY Cheer, a producer of cheer competitions, and MAD Event Management, a national event producer, to bring this highly prestigious cheerleading competition to the "city". When the competition teams from across the country were asked "where do you want to hold the competition", they responded "NYC".