Marjinal Porter Novelli

Naspers Has Acquired Nearly 70 Percent of Markafoni Shares

Nearly 70 percent of the shares of markafoni, the third biggest e-commerce company in Turkey, has been acquired by MIH-Allegro; a subsidiary of Naspers, operating in 129 countries with 23 billion dollar market value. The acquisition is expected to bring dynamism to the Turkish internet market and also to take a leading part for markafoni in the process of its becoming a global brand.