The innate expanse of its geography, spurting urbanization, low labor cost have compelled venture capitalists to explore China. Digital marketing bears immense significance for automakers grappling to undergird consumer relationships. With opportunities galore for preeminent players in automotive industry to take brand loyalty to a new level, OEMs are making end-to-end purchasing process, including price negotiation, financing, back-office paper work and home delivery available through online mode. These assimilations draw resemblance from the intelligence report, titled, "Digital Marketing in Automotive—China—March 2019," which has been latterly added to Market Research Hub's (MRH) exponential armamentarium. In a bid to win heart, minds and wallet of the consumers, automakers are assessing behavior and preferences of the consumers they hope to target. Chinese consumers are of the opinion digital marketing can aid in aligning the message of automakers and value proposition with their own reasons of buying.