As disruptive new comers, technology innovation and increasing customer expectations redefining the landscape, insurers remain attentive on addressing challenges, proliferating top-line sales, bottom-line profitability and flourishing in the robust motor insurance spectrum. With consumers vividly wanting more control over specific coverage. Nevertheless, a few of the pioneering insurance companies have rolled out "pay as you ride" supplemental life insurance coverage for motorcycle mavericks. These assimilations are according to the intelligence report, titled, "Motor Insurance—UK—March 2019," which has been freshly added to Market Research Hub's (MRH) exponential armamentarium. Motor insurance is one of the largest property and casualty (P&C) insurance business lines in the U.K. Nevertheless, Direct Line is UK's largest personal motor insurer, while Confused.com rides high on reigning the car insurance advertiser landscape. The automotive industry in the UK is undergoing through a swift change owing to ongoing technological development, incorporating surged autonomous cars and augmented connectivity. Predominantly, technological developments have bolstered road safety, thereby reducing accidents rates and leading to fewer frequency of claims. That said, conundrum lurking with Brexit deal act as a deterrent in the growth of motor insurance landscape as the UK is stipulated to leave the EU by 31st October 2019. Nevertheless, economic turmoil of 2007-2008 left an indelible mark on UK motor sector.