Low power wide area networks (LPWAN) enable new applications and services, thanks to their long range, extended battery life, and massive scalability. At the same time, cost reductions make LPWAN a competitive option for many existing solutions. While initial LPWAN deployments overwhelmingly focus on industrial IoT use cases, this report highlights the opportunities for LPWAN in consumer-facing IoT markets. This report compares the strengths and weaknesses of LPWAN solutions and assesses how each solution may open opportunities for manufacturers and service providers.