Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in a range of food products. These products have high consumption rate; hence, the demand is huge. Bakery products are part of the staple food in western cultures and this is the major factor driving the market. Cakes, cookies, breads are consumed on a daily basis and are part of the staple food in these regions. Economic slowdown has resulted in a lower consumption of fancy bakery goods, which is a challenge to growth of this market. Opportunities for this market are tremendous, due to the growing acceptance of western food cultures, higher disposable incomes and advancement in technology.