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Social Media is now a reality for more than fifty percent on the population, and it is a medium to both share and receive information, opinion, emotion and more. What is proving more difficult however is how businesses can effectively monetize social media, creating a fierce debate that all hinges on how to best engage an audience. Before that can even begin however businesses must amass an audience, and to do so, endorsement and popularity must already be strong. The Marketing Heaven helps people create robust presences on key social media sites so they can hit the ground running, and has just created a video to explain why this is essential to success.

It has just hit the headlines that the government has spent $630,000 buying Facebook likes. While many pundits have viewed this as a controversial decision in times of swinging austerity in other departments, business insiders have claimed the move has a strong logic to it, and cite a failure of the department to capitalize on the momentum built by such investment on the lack of social media engagement, rather than on the strategy itself. This has many businesses re-evaluating such services and seeing the value in them, and The Marketing Heaven is one of the only places to find a full suite of services for all social media platforms.

Popularity a paradoxical thing; in order to have it, one must already have it. Never has this principle been more evident than in the world of online marketing, where Facebook Pages and YouTube Channels are defined by their popularity, and what popularity they have is the single greatest factor in people deciding whether to like or subscribe to them. As a result, many agencies seek help in creating popularity enough to generate it organically, and that’s where The Marketing Heaven (http://themarketingheaven.com/buy-facebook-likes/) steps in. They have just authored a triple iron-clad guarantee unifying their promises into a single guiding mission statement.