The copyrighted system "CA-TA-SA©" relating to the 3-box coaching system created by Mike Saunders, MBA, is a fusion of Competitive Advantage, Target Audience and Strategic Alliances. This strategy is enhanced by the R4 Framework. Optimizing any of the 4R's of: Reputation, Reach, Resell and Referral can produce 25% in annual business growth, but maximizing all 4 provides a compounding effect.