Posted on Monday, May 23, 2016 at 3:15 am CDT
I have never been good at fishing and the times I tried to fish I never had much success. The one fish I did catch wasn't big enough and I had to put it back, I then ended up getting irritated with the midges (little flies in Scotland), so I gave up and went home. It got me thinking of an analogy that fishing and lead generation have a lot in common.
Source: Marketing Mavens