ReleaseWire Connect

There are 5 billion active mobile subscriptions across the globe, which can be compared with about 2 billion Internet users. This underpins the vast potential of the mobile channel for advertising and marketing, being highly important for brands seeking to engage in communication with present and potential customers.

Mobile marketing, media and entrainment, mobile information services, mobile commerce, off-portal content providing are becoming the core of the mobile business success story. Numerous applications in many business areas have been designed to reach wide mobile audience by SMS. According industry players the 2010 and years to come are bringing the call for shaping the business models using the SMS channel in more ways than one. Content, application and brand providers, SMS aggregators and SMS services providers are facing the challenges of exercising viable business models able to trade mass volumes of SMS traffic, real-time delivery, collection, reporting, billing and all other operations making their business more valuable.

Marketsensus has just released a market report on the car market of Europe. As some of the key European markets witnessed double digit declines (during the downturn), various new trends emerged in the automotive industry. The report discusses the changes that swept the market in the downturn and how these will shape the future industry dynamics, and more specifically how can market players capitalize on the 'green shoots' and the niche opportunities.

A collaborative study between Ovum IT and Ovum Telecoms looking that the commercial challenges facing traditional news and magazine publishing, and the potential for leading edge technology strategies to reestablish a sustainable model for this industry.

Global mobile connections are set to reach 6.49 billion in 2014, with revenues over $1,000 billion. However, over the coming five years, strategic challenges and intense competition awaits operators in both developed and emerging markets. Those operators able to grasp the initiative will be best placed to benefit from the enormous figures involved in the mobile industry. This report provides Ovum’s perspective on the market trends that will shape the mobile industry to 2014. It is intended as an accompaniment to the most recently published mobile forecasts (published 18 December 2009).

Marketsensus has released a market report on the energy industry in Australia. Evolving competitive dynamics are rapidly and significantly changing the face of the gas and power markets in the Asia Pacific region. As such, a timely and broadly based understanding of the market landscape is vital for players throughout the value chain. Central to this is an understanding of the exact stage of competitive development reached in each market, and how it is likely to change.

Marketsensus has just released a report regarding the Clorox Green Works case. This report on Green Works forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how Clorox has successfully entered the natural cleaning product category, enhancing its performance in the stagnant household products market, despite accusations of greenwashing.

GlobalData, the industry analysis specialist, has released its new report, “Colorectal Cancer - US Drug Forecasts and Treatment Analysis to 2020”. The report is an essential source of information and analysis on the US colorectal cancer therapeutics market. The report provides comprehensive information on colorectal cancer, highlighting the treatment guidelines. It identifies and analyses the key trends shaping and driving the US colorectal cancer therapeutics market. It analyses the treatment usage patterns in the US colorectal cancer therapeutics market. The report also provides insights into the competitive landscape and the emerging players expected to significantly alter the positions of the existing market leaders. The report provides valuable insights into the pipeline products within the global colorectal cancer sector. It quantifies the unmet need in the US colorectal cancer therapeutics market, highlighting the opportunity for future players.

MarketSensus has just released an energy market research report regarding oil and gas, titled “Oil and Gas Supply Demand Outlook in Europe and Former Soviet Union to 2020 – Supply Diversification Affecting the Future Scenario”. The study, which is an offering from the company’s Energy Research Group, provides an in-depth analysis of the oil and gas supply and demand scenario in Europe and FSU Countries and highlights the various concerns and shifting trends in the region.

Marketsensus just released a report about the UK’s current broadband policy, which will guide the sector’s development through to 2015 at least. It is to a large measure based on Lord Carter’s Digital Britain report, released in June 2009 and since legislated for in the April 2010 Digital Economy Act. This proposed a number of recommendations to provide an improved broadband network for the country. One of the key tenets was the provision of at least 2Mb/s nationally by 2015 (put back from 2012 as a result of funding issues). The remaining 10% of premises which cannot be effectively served by fixed-line broadband are to be provisioned with mobile broadband. To this end, the regulator Ofcom is currently preparing for the late-2011 joint auction of 800MHz and 2.6GHz spectrum which will be utilized by operators for LTE services. In addition, refarmed 900MHz spectrum will also be allowed for mobile broadband.