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Swarovski stones offer the largest variety of sophisticated shapes and cuts with more than 300 colors and 30 effects including the latest color trends. Swarovski StrassSteine, named after the jeweler Georg Friedrich Strass, the inventor of the rhinestones who back in 1730 used to take pebbles from the Rhine River in Germany gluing a mirror on their back, creating the first imitation diamonds. These imitation jewelry stones, (steine ->german for stones) were so successful that Mr. Strass became the King Jeweler back in 1734 at the court of Louis XV King of France. The same success happened to the Austrian Crystal Factory, as sparkling strass stones have played a key role in designer fashion, jewelry and accessories based on complex yet flawless faceting that refracts light and sparkles brilliance like no other crystal. Technology becomes lyrical and creates the Swarovski Magic.

MODASTRASS, a well-known distributor of gemstones and crystals throughout Europe, now sells SWAROVSKI ’s newest breed of Crystals: Advanced crystals.

Swarovski has been considered as the finest jewelry brand in the world. They are made of high quality crystals and are considered as the finest pieces of accessories. The elegant and charming piece of crystals gives a trendy look to the wearer. Swarovski has been named after Daniel Swarovski, when Daniel Swarovski invented an automatic cutting machine for crystal and in 1895 established a crystal cutting factory in Austria.