Lauding the advantages of entertainment gaming with a social conscience, Music Mayhem sets a new entrepreneurial standard by filing as a Specific Benefit Corporation. As of the December filing, the social music knowledge game will operate as a for-profit corporate entity with the same authority as a traditional corporation. However, in addition to seeking profit, the company is required by law to consider the impact of its decisions not only on shareholders but also on society. Music Mayhem is the first gaming company in Minnesota to organize itself as a benefit corporation, and one of the first -- if not the first -- entertainment gaming companies in the country to take this step. The new gaming benefit corporation will donate a portion of its proceeds to Alzheimer's disease research, care and advocacy.