ReleaseWire Connect

The recent Femmy Awards which took place in New York on the 2nd February, celebrated the latest in women-led style and design. This was made clear in that the notable industry figure Dita Von Teese was presented with an award in recognition for her services for the modelling and marketing of lingerie. This emphasizes that beautifully designs underwear is being recognised as increasingly important to the modern woman; as Von Teese is known for her stylish campaigns, beautiful pieces and glamorous gowns. In turn, a big trend for the coming year is expected to be quality underwear which celebrates the female form, whatever shape and size; after all, Von Teese is a great advocate for celebrating curves.

Reports have draw attention to some of Myleene Klass' latest modelling work; involving some beautiful red underwear to increase the focus on Valentine's Day. The photographs are expected to have a big impact amongst British shoppers – emphasizing the importance of buying some sexy underwear to celebrate February as the month of Valentine's Day.

The results of a survey have highlighted that picking clothes and feeling comfortable in them is a task which can be unduly time consuming and even frustrating to a number of women. Uniform suppliers Simon Jersey carried out the research, which involved surveying 2,000 women regarding their clothing habits and routines. It revealed also that 45% of women admitted that they found choosing what to wear stressful; especially in regards to workwear and underwear. These statistics could be considered a key prompt for clothing retailers going into 2016 – to streamline and improve the choices of their clothing stocks. Keen to comment on this was My Knickers, a prime lingerie provider.

The Autumn/Winter 2015-2016 fashion trends, as recommended by Vogue, are receiving increased attention; seemingly in light of Christmas and people desiring to pick the most stylish outfits for the occasion. Some surprising recommendations have been revealed – especially camisoles! Combining elegance with 'cool' is anticipated to be an important aspect of style all winter and the camisole allows people to incorporate this. Although it is traditionally underwear, it is set to be highly popular piece of clothing for the coming months.

There has been plentiful attention directed towards lingerie and the celebration of the female figure, following a slightly more unusual catwalk in the Austrian capital of Vienna. Rather than opt for an indoor venue, a series of plus-sized women staged a show on a busy high street - modelling only their underwear. The event was designed to bring awareness to the promotion of female body confidence; with the models chosen due to the diversity of their figures. This high-profile event, which has featured in much of the British media also, is expected to increase the demand for flattering, versatile lingerie which recognizes that there is not one 'ideal' version of a woman's body.

Leading UK lingerie suppliers, My Knickers, have recently commented on the lingerie photo shoot, which featured a group of women with Crohn's disease, showcasing how anyone can look the part, even with a stoma bag, helping create awareness to the disease.

A jewellery store in Liaoning, China has unveiled a novelty set unseen anywhere else. The store has unveiled a solid gold set of underwear worth $400,000. The set comes complete with a bra and knickers to match in an elegant filigree design. It is purported to weigh 4kg and took around 6 months to construct and make by expert designers and jewellery makers in China which is renowned for its effective manufacturing and designs.

A recent survey released by one of the country's leading women's magazines has revealed that 54% of women feel more confident with the right underwear. In fact they also commented that the impact of underwear on their body confidence was more important than make up! It may come as a surprise to many who assume that because our underwear is not seen by every single person we come across, it couldn't possibly be more powerful than make up which is undoubtedly seen by all. This news rides on the wave of a flurry of online conversations stressing the importance of female empowerment through body confidence and wearing what makes women feel comfortable and strong.

Many celebrities have flaunted lingerie in the spotlight over the last few years, whether it is bralets atop pencil skirts, or silky slips on the red carpet. It seems that more and more trendsetters are opting for a more intimate look in their day and evening wear. Reminiscent of the style of old Hollywood actresses, it appears that wearing lingerie as clothing or as an evident part of an outfit, is increasingly popular. The most recent demonstration of this is Lady Gaga's attendance at the awards show where she received her 'Hall of Fame' prize for Contemporary Icon. Decked out in fishnets and a latex bra, the fashion icon turned heads and attracted great attention.

Leading UK women's lingerie supplier, My Knickers, has recently commented on the #DropThePlus campaign which has been started in hopes to make the lingerie industry drop the 'plus size' term for women's underwear over size 10.