Charlotte, NC October 2019 - Idea Incubator Inc. is innovating again. This time the product design company is drawing from its founder, Marni Peters', experience as a massage therapist. After a personal battle with plantar fasciitis, Marni and her team began working on a self-care tool that would assist and help resolve foot pain. After two years of trial, re-evaluation, and redesign they are about to deliver the best new self-care tool to keep foot pain at bay. According to a survey by the American Podiatric Medical Association (APMA), completed in May 2014, "Nearly 8 out of 10 Americans have experienced foot pain and those who suffer from chronic foot pain are significantly more likely to have pain in other parts of their body".