Buy Real Visits was previously built with the intention to drive traffic to websites, that's what the information said when they mentioned "We have a supplier who fulfils all the orders from the site, all you need to do is pass the orders to the supplier". Once Nick dissected the business plan that came with the website, it came to his attention that the original owner was selling fake traffic via a panel, which explains the supplier. Due to the nature of the visits, Nick decided to take the website into a completely different direction, making use of his skills in Advertising.