Joshua Civelli and Derek Ogden, the two founders of U.S. based start-up Off the Wagon LLC, have launched a crowdfunding campaign on Kickstarter. This campaign has a funding goal of $20,000, which needs to be raised in order to bring their flagship product "FlipShot" to market. FlipShot® is a unique, dual-chambered shot glass that enables consumers to drink a shot of liquor and immediately chase it with a second beverage in order to get rid of that infamous hard liquor "burn". The team states, "While some crave that challenge of a burning throat and intense taste, most of us just want to drink the shot and let the good times roll. With FlipShot you can imagine that smooth aftertaste of the chaser and not your ridiculous face after a liquor only shot, so you can get back to being the life of the party!"