Seeking to reinstate first-hand learning and senior engagement-level experience, Old Salt is seizing an opening afforded by compartmentalization among 'big box' research firms with the introduction of a boutique consultancy model. This method requires its seasoned crew of hands-on practitioners conduct all aspects of a project, even those typically relegated to junior staff. This results in their teams' staying with a client across phases and projects, carrying forward earned learnings and sharpening commercial outcomes for their business.