The company has the pride of being an authorized dealer of premium sport optics brands such as Zeiss, Leica, Swarovski, Kowa, Nikon, and Vortex. Their expert staff has been helping with the optical equipment needs of the outdoor nature observers, birders, and wildlife professionals since 1992. Known for their extensive selection and great prices, they kick off this holiday season with additional mail-in and instant rebates. Customers are provided with the expert consultation needed to make the right choice for their uses and budget.