Posted on Thursday, August 16, 2012 at 2:33 pm CDT
Outdoor billboard space is one of the most effective forms of advertising. It is arresting, interruptive and practically unavoidable. TiVo and similar services let people skip past TV advertising entirely, and print media consumption has been steadily decreasing for years. But no matter how many pieces of new technology arrive, people will still have to leave their house, they will still have to drive places, and they will still see billboard advertising.
Source: panelAd