Pedro Weinstock

Logo Variations Create a Stir with the Logo Recall Challenge

A group of graphic design professionals who call their team Logo Variations (LV) justified the key role played by company, product or service logos in consumer’s brand knowledge and awareness by daring consumers to prove them wrong. The bold challenge was accepted by an avalanche of online surfers who were just too generous with their time. However, even those who were convinced that the team was mistaken were surprised at how swiftly they identified the logos.