Businesses are dependent on data. They retrieve data to harness various behaviors about their customers. They customize their product taking into considerations those customers data. To give you a fair idea, a single customer/visitor has tons of details carrying with them. Think about the other thousand visitors or customers and their data. It's bulky, unorganized and uncleaned. Managing such a huge data is not tough but time taking. It requires a considerable investment of workforce to get things in place. Otherwise, it may hamper your business. So, business owners prefer outsourcing data entry requirements as they are aware of the perks associated with it.