Mobile phones are now being used as a multipurpose device that have a powerful utility and infotainment potential rather than just used for making voice calls. From just a click of a button, one can find nearby restaurants, pay bills, receive latest breaking news and stock updates, and much more. The potential for mobile value added service market is endless. On top of this, there is a rapid increase in the usage of social networking applications and mobile banking and payments, and this is also giving a huge boost to the mobile value added service market. Furthermore, introduction of faster communication services are opening up the gates for new opportunities in this market. There is a great demand for entertainment services provided through mobiles and this generates opportunities in the on-demand music and video, specialized content in the local language and beaming of live television shows and sports events on mobiles. There is another segment of revenue which consists of caller tunes, contests that are based on SMS and subscription based alerts. As the popularity of smartphones increases and their prices decrease, consumers want more and more value added services on their mobiles for which they are willing to pay. Due to such factors, the market for mobile value added service is witnessing a sharp rise in demand.