Leading players operating in the global mobile applications are Apple Inc., Google LLC, Samsung Electronics Co. Ltd., China Mobile Limited, Opera Software, SAP SE, Hewlett Packard Enterprise Development LP, and Microsoft, notes Persistence Market Research (PMR). Of these, Google accounted for the major share of 18.6% in 2016 and led the Android-based mobile applications segment, while Apple Inc. accounted for the substantial share of 17.8% in the global market in the same year, finds PMR. These leading players are focusing on strategic acquisitions and mergers, and bringing in technology advancements in their offerings, in order to consolidate their shares in various regions. A number of prominent players are adopting competitive pricing strategy, in a move to get a better foothold in the market.