Reading is an invaluable tool to teach to young children. It activates their minds in ways that television, videogames, and mobile phones cannot – and it can be a substantial source of pride for a growing child when they finally learn to read and understand the words on the page. For one book company, creating personalized books that hold a special place in the reader's heart is at the core of what they do best. Based in Olympia Fields, Illinois (outside of Chicago), Personalized Books R Us creates novel keepsake gifts that celebrate a child's birthday, baptismal birth, or other event. The momentous occasion is immortalized in the pages of the book, by being incorporated into a beautiful story.