Creative Agency Pneuma33 Launches Campaign to Educate Business on Branding Importance
Defined as a name, term, sign, symbol or design with the intention of identifying goods or services of one particular seller, differentiating them from other sellers, the American Marketing Association gives a very strict definition of branding in today's evolving marketplace. However, according to James Kramer, spokesperson for the branding agency Pneuma33, the process is far more encompassing. "A brand should be seen as how the firm is perceived by their customers, not to mention the associations and inherent value they place on the business."