Posted on Tuesday, October 06, 2015 at 11:35 am CDT
In this day and age, there are so many industries becoming overcrowded with "me too" companies who are trying to copy their way to success with branded content marketing as their only advertising strategy. However, a recent study conducted by Nielsen shows the effectiveness of public relations beats branded content marketing by eighty-eight percent. For business owners, this means putting a focus on PR is a must if they want to reach their target audience with their brand message.
Source: PR Ultimate