Promise or Pay, an online platform that prompts people to keep their promises or donate to charity, is challenging the world to turn off their smartphones for one day in the month of May. This initiative, called #POPMAY, aims to help students in Benin, Africa gain access to the Internet and receive comprehensive computer classes, while raising awareness about the global digital divide. To participate in the challenge, promisors must sign up on promiseorpay.com and announce their participation via social media.