Smartphone Turns from Villain to Hero for Bricks & Mortar
In an unlikely twist, the very device blamed for driving shoppers away, the smartphone, is offering fresh hope for embattled bricks & mortar businesses. Location information captured by the smartphone is unlocking a rich set of interactions that are transforming the ‘shopping’ experience. In an Australian first, Proximiti is offering businesses a simple and effective way to engage customers that are around business’ stores, landmarks or shopping centers in real-time.