Purple Cow Ventures has launched a crowdfunding campaign on Indiegogo with a funding goal of $20,000, in order to bring their "I Love You Fine Silver Coin" to market. This keepsake coin is an inspired and unique alternative to traditional Valentine's Day gifts. Traditional gifts include flowers, chocolates, and diamonds. However, these gifts are not always the best choice for Valentine's Day. As the team behind this venture state, "Flowers are the most popular Valentine's Day gift, but you pay almost 5 -10 times extra for a bouquet. 45% of women don't really like chocolate, especially since it makes you fat. And men need to save months of salary for that diamond." Let's not forget the fact that flowers die, and chocolate is gone fairly quickly. That is why the team came up with a gift that lasts forever.