Quartile

New Trend Shows Amazon Is Changing the Advertising Landscape Says Quartile Executive

LogoOf course, the Entrepreneurial Age has taken a gigantic leap forward in the U.S. thanks to the Amazon marketplace. Unknown to most, unreal stats abound. The virtual marketplace controls 60% of all e-commerce sales in the nation and accounts for 53% of all online sales growth. And while nine out of ten shoppers visit Amazon to research products, it wasn't until recently that ad agencies got the drift. Amazon isn't just a retail giant; it's an advertising powerhouse with enough fuel to generate $1 billion in ads this year alone. But there's more. For 2020, they're on tap to generate $20 billion in advertising and join the running with Google and Facebook. It's no wonder that specialized agencies now smell the scent of cash and use big data to create Amazon product promotion that cuts to the chase. Amazon sales anyone?