Quiplip Announces Benchmark in Greeting Card Creation-Reaches 315 Styles
According to industry statistics, Americans purchase approximately 6.5 billion greeting cards every year with yearly retail sales of greeting cards estimated between $7 and $8 billion. Women, as the primary buyers, purchase 80% of all greeting cards, and are more likely to buy several cards at once. With the launch of her greeting card line, Quiplip company owner Bridget Hobson said she didn't aim to target the woman buyer; however, she instead aimed to provide a more imaginative and witty alternative to the overly corny, gag-inducing greeting cards that flood the majority of card shelves.