Posted on Monday, January 27, 2014 at 1:55 pm CST
According to Awareness, Inc., 96 percent of marketers measure fans and followers while only 51 percent track sentiment when it comes to social media. Furthermore, 53 percent of social media marketers fail to measure their success in this arena in any way, yet 83 percent state social media continues to be of great importance for their business. "Any company failing to manage their online reputation could quickly discover this failure leads to catastrophic results for their business which is why the reputation management services of Rank Mountain (rankmountain.com) are critical," Darren Demers, media spokesman for Rank Mountain (http://www.rankmountain.com), declares.
Source: Rank Mountain