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Most businesses today are somewhat aware of the importance of having a social media presence; however this does not mean that they understand how to use social media platforms to their advantage. Setting up accounts on the platforms such as Facebook and Twitter alone is not enough, these accounts then must be optimised and utilised in the correct ways. This is something in which many people can find difficult, especially when they have so many other things requiring their attention. In line with this leading digital marketing company Ranking Solutions has recently been urging all to employ social media managers to take care of the social side of their businesses, revealing a list of reasons in which why it is now paramount to hire professionals.

Ranking Solutions are renowned for the SEO, PPC and Social Media work in which they provide to their many customers, however a lot of people don't even know that they are also masters of Magento.

B2B Community, an online site which releases the latest news on social media and digital marketing trends have recently published an article which explains the four most common mistakes which shouldn't be made on Twitter. Twitter is one of the leading social media platforms which businesses choose to market on, whether it is promoting their service or product or even taking their customer service to the next step. However, marketers sometimes make the mistakes on Twitter and the following are the ones which they should avoid:

ValueWalk, a news site which releases worldwide news on business has recently posted a blog that details why having a strong social media presence is essential for businesses in 2017. There are various social media platforms used frequently by businesses, for example, Facebook, YouTube, Pinterest and Twitter. It has been said that social media is an incredible marketing tool as it is easily accessible from mobile devices and brings people together.

Search Engine Watch a leading resource for all interested in web search and the search engine industry has recently updated their blog, providing top tips for all looking to create SEO-friendly content. This has come as great news to many, with a large number of people struggling to keep up-to-date with the changing recommendations and requirements.

Ranking Solutions is a leading digital marketing company that is renowned throughout the industry for their superior SEO services. However, it does not stop there – Ranking Solutions are not only a dominating providing of SEO services, but they also pride themselves on their dedication to providing SEO tips to all, most recently providing tips in order to enable companies to use content marketing to boost their search engine rankings.

The Business Journals, a site which features local business and industry news has released an article about which marketing strategy to use for a B2B brand. The blog highlights the basic background information of search engine optimisation (SEO) and pay per click (PPC). With SEO, people aim to rank higher on search engines like Google for organic search results by using profitable keywords. Whereas PPC is all about paying for advertising space on the front page of a search engine where specific keywords are targeted.

It has now been revealed that in coming months Google AdWords is going to be expanding close variant matching with reordering and rewording for exact match Keywords. But what does this mean? Here's an example… If bidding on the keyword "dancing shoes" using the exact match keyword type, ads could still show for close variants such as "shoes for dancing" and more.