ReleaseWire Connect

Many design trends that emerged this year are set to continue and evolve into 2015. The rise of mobile usage has had a direct influence on these trends and we saw responsive web design becoming the new standard.

Without proper insights it can be difficult to tell if visitors to your website are engaging with your web design. This is where Google Analytics comes in handy. Free to use, Google Analytics provides business owners the ability to see various metrics from their actual website results. It highlights things like bounce and exit rates that can show where you are losing your customers. If your homepage has a high bounce rate (anything above the 70% mark) then you should consider re-evaluating your design and/or content.

While this subject is nothing new in the design field, it has taken on a fresh approach because of the opportunities mobile computing has for the future.

Red Cherry a Calgary Alberta Canada based web design and software development company gives some insights into what to expect in web design trends in 2015.

What is Responsive Web Design? Responsive web design is an approach of crafting sites for a gradually enhanced viewing experience, easy reading and navigation with a minimum of resizing. Easy Navigation and scroll through mobile phones, laptop, tablet and desktop computer monitors. Responsive web design is the approach of design and development that should respond according to the client's behavior and environment based on any screen size and available platforms.

The speed at which technology evolves means every mobile device has a different form factor - some are getting smaller, while others are following the "bigger is better" trend. There's no question that size affects the way we consume content on mobile devices. So considering that no user experience (UX) is the same, I predict the next phase of interface design will give control back to users in the form of adjustive Web design.

While perhaps initially daunting, the trick is to break the process into manageable pieces. From creating our online destinations to connecting with influencers, following these five steps will get we on our way to building our brand and boosting our business.

To really have an informed empathy, we needed to get to know the user through research, workshops, conversations and spreadsheets of data. So, it should have resonated with me when my trusted consultant and mentor, Dave, asked me a horrifying question, "If you really want to know how to get more right-fit clients, why not just ask the ones you got why you got 'em?”

While this subject is nothing new in the design field, it has taken on a fresh approach because of the opportunities mobile computing has for the future.

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