Red Cherry Digital Solutions, white hat SEO company in Calgary Canada is a strict follower of rules and regulations set by Google to carry out the practice of SEO, Search Engine Optimization. After a recent update from Google, it was very clear for SEOs all around the world that winning rankings over the search results will not be easy anymore. Google has been updating its algorithm regularly to check the web spammers. Soon after the update Matt Cutts, Head Search Spam team at Google made it very clear that this update was meant to break the spirit of SEOs who have been web-spamming.