Posted on Tuesday, October 16, 2012 at 1:40 pm CDT
Retailers around the world have begun using mobile marketing strategies to expand their customer base and increase their revenues. The rise of smartphones and other mobile devices has given way to a more mobile society. Retailers who have recognized the need to reach their customers and connect with them on the more engaging level that retail mobile marketing provides are finding that those customers are repaying them with higher customer loyalty. Retailers who have held back to wait and see what happens with mobile are now recognizing the need to adopt a retail mobile strategy and increase their chances of survival.
Source: retail mobile marketing