The consumer electronics space covers a variety of devices, including liquid crystal display televisions (LCD TV), OLED TV, DVD and Blu-ray players as well as recorders, digital still cameras and portable media players. Other important categories are video game consoles and handheld game players, digital set-top boxes. For most of these categories, it is one of the fastest changing markets. With the advent of globalization, this market is becoming wider and extremely competitive with the entry of many players, each trying to establish a foothold on a global platform, with an aim to expand their economies of scale and gain a first mover advantage.