Owing to the change in consumer preference and increasing standards of television viewership, the Indian broadcasting system is also going through a phase of evolution. The Direct-To-Home (DTH) service, which was introduced eight years back in India, is penetrating the Indian households at a fast pace. This growth has been possible due to the unmatched quality of DTH service, which has surpassed other broadcasting methods and revolutionized the television experience. As per our latest research offering “Indian DTH Market Forecast to 2012”, the number of DTH subscribers in India is expected to grow at a CAGR of around 14% during 2011-2013.