Along with the growth in the housing market, the related industry verticals, such as tiles, modular kitchen, flooring, bathroom fittings & sanitary ware, etc. are also poised for strong growth in the coming years. The bathrooms in the contemporary Indian houses are embellished with fittings and interiors, which make a style statement. According to the report, "Indian Housing Sector Outlook 2018", modern day homebuyers are increasingly demanding for bathrooms that combine convenience with functionality and luxury with technology, thereby leading to an increase in the Bathroom Fittings & Sanitary ware market. A bathroom with well-furnished décor and hi-tech innovations is not only desirable, but also increases the valuation of a property.