The strict government regulations regarding paints and coatings, such as reduction of volatile organic compounds (VOC) in paints, has been one of the most important trends in the coatings industry in recent years. In the consumer market, one of the trends is the increasing demand for smart coatings that provide sustainable solutions, such as energy-efficiency, UV protection, heat resistance, water resistance, anti bacterial and anti-fungal effects among others. According to our recent report, “India Paint Industry Outlook 2018”, the smart coatings demand is rising in the urban areas of the country as awareness regarding the rising environmental issues is gaining grounds.