China has been reeling under the ill-effects of massive air pollution, with major cities like Beijing struggling under crippling air pollution. Further, China which is importing oil, has been witnessing an increase in the energy demand over the past few years. Thus, the government in the country is encouraging car buyers to opt for more energy efficient vehicles to reduce oil consumption. The Chinese government is targeting to build at least 500,000 electric or "new energy" vehicles a year by 2015. Both the central and local governments have also unveiled a list of enticing incentives, and have started providing subsidies to the car buyers. In the light of these efforts, China is set to emerge as a popular electric vehicle market in the coming years, says RNCOS in its report “Booming Automobile Sector in China”.