The women innerwear industry, comprising of brassieres, panties, slips, and nightwear, is growing at a phenomenal rate in India. The women became more conscious of their bodies and started taking innerwear as an indispensable part of their wardrobe that needs much attention. Growing number of working women, changing fashion trends, increased awareness about better fits, rising disposable income, level of information, transformations in the social mindset and the entry of a large number of foreign brands have given the industry a new dimension. According to “Indian Women Wear Market Forecast to 2015”, a recent report by RNCOS, women’s innerwear market in India is forecasted to expand at a CAGR of around 14% during 2013-2015.