New Book by Roberto Martins Says Companies Can Grow After the Pandemic with the Right Brand Strategy
BrandingLeaks blog has proudly announced that the all-new book by consultant and serial entrepreneur, Roberto Martins is released worldwide as from September 1. The book is titled The Journey of Branding-Align With The Best Global Brands, and the author has combined 30 years of professional experience, learning, and practicing as a financial executive, consultant, advisor, and university professor with years of consulting to discuss some of the most critical areas in the main fundamentals for the creation and management of brands. Roberto Martins is a lifetime consultant and serial entrepreneur with empirical knowledge in nearly every industry and sector, and this book is his refreshing approach to the subject of corporate branding--which includes, amongst other things, 'leadership,' 'management,' and 'psychological warfare.' Besides, the book is a systematic and comprehensive framework with precise know-how of successful business strategies, brand development, and management standards.