With a goal of just over $45,000 USD the makers of LOLA, a mobile personal emergency response system, have launched a crowdfunding project on Indiegogo. The smallest and most technically advanced mPERS and locater device available in the marketplace the little device comes as an attractive lanyard pendant and provides personal freedom, safety and security for those who have cognitive and physical challenges. Focused on helping the elderly and those impaired with conditions such as Autism, LOLA is integrated with LocationNow.com to utilize a comprehensive dashboard database that sends out alerts and monitors and stores data on the activities of the user.