Wide awake in the middle of the night, looking for a way to make money after going through a divorce and during the mortgage crisis in 2008, Linda Schlesinger-Wagner had an idea: create a camisole that would fit every woman. It would be a little longer than other shirts, a little wider, and it had to be flattering. "It had to appeal to every woman, every age, every size," remembers Schlesinger-Wagner, who was no stranger to the fashion world. She had owned a children's clothing store in Birmingham, MI and made knit designs for such high fashion department stores as Niemen Marcus.